In The News

“Resolute with relentless ambition, our Executive Director undertook a herculean trademark endeavor that galvanized its place in the annals of sports: rectifying the historical oversight of baseball’s 165-year-old triumvirate of the legendary K’s.”
K Logo
K Blue Logo
K Logo

On May 30th, 2023, a reservoir of perseverance and resolute determination, our Executive Director has led us to an epoch-making milestone, where our trademarks have not only burgeoned but also heralded a momentous sage investment of unparalleled significance for the charity. After a remarkable three-lustrum trademark labyrinth, the organization has successfully obtained the intellectual property trademark rights for the letter “K,” an iconic symbol cherished by baseball fans for over 165 years. Officially, this significant and historic accomplishment encompasses all three prolific K’s: The Backwards K, The Backwards Circle K, and the Forward K!

In its monumental trademark undertaking, Strikes Against Cancer has fought tirelessly, utilizing baseball as a tool to combat cancer and raise awareness. With a woman diagnosed with cancer in the United States every three minutes, the organization’s 15-year quest witnessed over 2,500,000 women receiving this devastating news, highlighting the bittersweetness of their triumph. The Chief Executive Officer reflected on the accomplishment, describing it as a pyrrhic victory, given the millions who battled cancer during the process. Nevertheless, he emphasized the significant progress made toward an innovative fundraising panacea and a commitment to our infrastructure while leveraging the organization’s intellectual property in the ongoing fight against cancer.

K Ring

The Ring of Strikes Against Cancer Tournament Champions 2018

This one-letter abbreviation has played a pivotal role in scoring baseball since Henry Chadwick, the “Father of Baseball,” recorded the first box score in 1859. Over the years, it has become an integral part of contemporary culture.

Now, Strikes Against Cancer’s trademark accomplishment adds another majestic milestone to the annals of sports history. The eloquent vignette of all three K’s across three distinct classifications is not only a significant milestone for baseball fans and historians, but it also represents an iconic symbol that has been sought after and cherished for over 165 years. Strikes Against Cancer’s Executive Committee and Board of Directors take immense pride in this extraordinary feat and remain steadfast in their commitment to using baseball to “Fight Cancer One Strike at a Time.”

The Strikes Against Cancer brand, and registered trademarks, is our most valuable Intellectual Property. Thank you to our Trademark Attorney, Klemchuk LLP, an Intellectual Property Litigation and Trademark Firm, for all their assistance in this long endeavor together from beginning to end.

Our recent news is below, to see key news items from 2011 & 2012, please see our Past News

A Emblem and Rings of Purposeful Design

  1. In the realm of baseball, the symbol of a Backwards K signifies a batter’s fate when struck out looking on the third pitch—an emblem of the game’s intricate language. When a batter’s inning concludes with such a called third strike, the Backwards K is encircled, denoting the inning’s end. Now, Strikes Against Cancer introduces its New Backwards K Logo, embodying significance and raising awareness.

    This emblem, the Backwards K, embodies a deeper meaning: it reflects the collective effort, the commitment to pledge strikes, and the consistent dedication to throwing strikes, thus symbolizing the relentless pursuit of improvement. It represents the aspiration to reach higher, to strive for excellence, and to ultimately claim the coveted Champion K Ring.

    To all the valiant competitors, you are the true superheroes, battling tirelessly against formidable opponents over two days of intense competition. Through back-to-back games, you ascend to the status of champions within the Strikes Against Cancer arena.

    As you affirm your commitment, young superhero, know that the Champion’s Ring awaits, a symbol of your prowess as a baseball warrior. The teal field embodies the spirit of Lisa Cox, our inspirational leader, who courageously fought against endometrial and ovarian cancer. Her legacy continues to guide us as we uphold our mission to “Fight Cancer, One Strike at a Time,” honoring all women engaged in this relentless battle.

    The black circle represents our unwavering determination to combat melanoma cancer in all its forms, while the red field symbolizes our passion for raising funds for clinical cancer research and providing vital blood donations for patients in need. The splashes of pink signify our commitment to breast cancer awareness and overall cancer advocacy.

    And in the end, the ultimate prize—the Ring of Strikes Against Cancer Tournament Champion—is a testament to your resilience, your dedication, and your unwavering commitment to the cause.

There are Three uses of the K

  1. The Forward K: Designates a Strikeout Swinging,
  2. The Backwards K: Designates a Strikeout Looking,  And,
  3. The Backwards Circle K: Designates a Strikeout Looking by the Batter Looking to End the Inning.

Henry Chadwick was an English-American journalist, sportswriterbaseball statistician and historian, often called the “Father of Baseball” for his early reporting on and score-keeping developments of baseball. He edited the first baseball guide that was sold to the public. He is credited with creating box scores, as well as using only one letter in the alphabet, creating the abbreviation “K” that designates, strike or strikeout in 1859’s first box score seen in the New York Clipper.  He was posthumously inducted into the National Baseball Hall of Fame in 1938 for his contributions to the game.

McKinney Community Development Corporation. Our Hometown.

On February 15th, 2013, Strikes Against Cancer was bestowed with the prestigious McKinney Convention and Visitors Bureau Tourism Partner of the Year Award for its significant contributions to the city’s economy and cancer research endeavors. This esteemed recognition not only acknowledges the organization’s economic impact on McKinney but also celebrates its role in shining a positive spotlight on the city and inspiring young athletes to make a meaningful difference in the fight against cancer. Visit www.VisitMcKinney.com for more information.

McKinney Online supports Strikes Against Cancer and 3rd Annual Spring Tournament

On February 13th, 2013, McKinney Online rallied the community to prepare for the 3rd Annual Strikes Against Cancer Baseball Tournament, urging residents to stand in solidarity against cancer, one strike at a time. The article not only delved into the rich history of Strikes Against Cancer but also showcased heartwarming images capturing the generosity of the Collin County Baseball Umpires association and the Michael Johnson Performance Center in 2012.

Readers were encouraged to explore the full article on McKinney Online titled “Strikes Against Cancer Gearing up for Annual Tournament,” underscoring the importance of collective support in the ongoing battle against cancer. A heartfelt appreciation was extended to all supporters for their unwavering commitment to this noble cause.

ESPN Dallas Snow Day

On December 3rd, 2013, Strikes Against Cancer had the privilege of being part of the 2012 Snow Day event, graciously hosted by ESPN Dallas 103.3 FM. This memorable occasion unfolded at the vibrant House of Blues in downtown Dallas, where enthusiastic sports fans from across the Metroplex converged.

During the event, Geordon Cox, along with several dedicated volunteers and supporters of Strikes Against Cancer, engaged in insightful discussions and interviews as part of the esteemed “Galloway and Company” prime time radio show. It was a remarkable afternoon filled with camaraderie, shared passion, and meaningful exchanges.

Indeed, the event left an indelible mark on all who attended, serving as a testament to the power of community and collective action in the fight against cancer.

The Mayor of McKinney and City Council Sign Proclamation of Strikes Against Cancer Weekend

The Mayor of McKinney, Brian Loughmiller, alongside the esteemed City Council, proudly declares the inception of Strikes Against Cancer Weekend, scheduled annually on the first weekend of May. This proclamation stands as a testament to the enduring spirit of Geordon and his beloved mother, Lisa.

On October 18th, 2011, Mayor Brian Loughmiller, in collaboration with the City Council, enshrined this commitment by signing a proclamation. Henceforth, the first weekend of every May shall forever be recognized as “Strikes Against Cancer Weekend,” a poignant tribute to Geordon and Lisa’s unwavering resilience. Additionally, the City of McKinney extends a warm invitation to all select travel teams, welcoming them to participate in the Strikes Against Cancer Tournament, further amplifying the message of hope and unity in the fight against cancer.

Why does Geordon Wear #21? “If Ever 2 were 1, Surely We!”

Rosemary Cox, Geordon’s grandmother, instilled a love of baseball in her family. She encouraged her son Adam to read “The Pride of Puerto Rico: The Life of Roberto Clemente” in recognition of Clemente’s significant humanitarian contributions. Adam, inspired by baseball legends, donned jersey numbers 17 for “Cool Papa Bell,” 21 for Roberto Clemente, and 25 or 29 for Satchel Paige during his playing days. He passed this tradition to Geordon, having him read about the same icons, including Jackie Robinson and Satchel Paige.

As Rosemary’s life was waning due to lymphoma, she expressed a poignant sentiment: “I’ll never see my grandson play baseball.” She passed away on February 21, 2002. In her memory, Geordon pursued baseball passionately, playing both Select and High School Baseball at Melissa High School. He chose to wear number 21 as a tribute to Roberto Clemente and to honor the memory of his beloved grandmother, Rosemary Cox. Their bond was encapsulated in the phrase, “If Ever 2 were 1, Surely We!”

“Crazy Horse’s” homage to his Uncle, “Greyhawk”

Geordon’s complete name resonates with depth and heritage: Geordon Isaiah Crazy Horse Cox. His late godfather, a member of the Mohawk Native American Nation, recently departed, leaving a profound imprint on Geordon’s journey.

In homage to Greyhawk, we crafted the emblematic Crazy Horse 21 Logo, a tribute echoing his legacy. This emblem serves not only to honor his memory but also to enlighten the public about Cancer Color Designation, a crucial aspect in understanding the myriad forms of this disease. Through a poignant chronicle, we depict Geordon’s mother’s valiant marathon against cancer until her eventual passing.

Within this narrative, we shed light on various Cancer Color Designations, symbolizing the diverse battles waged against this relentless adversary.

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