Our Story
About Strikes Against Cancer
Your Compassionate Guide Through the Cancer Marathon
In the heart of the cancer journey, where the road is often arduous and filled with unimaginable challenges, “Strikes Against Cancer” emerges as a beacon of support and a lifeline for those who have faced the relentless marathon of cancer.
Our Story
For over 14 years, we have been more than an organization – we are a community bound by the shared experience of losing loved ones to the marathon, not journey, of cancer. “Strikes Against Cancer” was born from the ashes of our collective pain, and through our customer service cancer life experience resource platform, we offer solace and guidance to those navigating the complex and emotional terrain of cancer battles.
Real-Life Resources
Our platform is not just a website; it’s a sanctuary of real-life resources meticulously curated to help you navigate the crossroads before challenges occur. We understand the intricate needs of individuals and families facing the impact of cancer, and our mission is to provide practical, emotional, and informational support to make this journey more manageable.
14 and a Half Years of Commitment
“Strikes Against Cancer” stands as a testament to our unwavering commitment. In our first epic stage, we secured trademarks that symbolize the strength and resilience of our community. Now, as we embark on the second phase of this epic journey, we invite you to join us in building a historic 165-year “K” brand.
Strikes Against Cancer Phase Two
This is not just a continuation; it’s a transition to the grand finale. Our Phase Two involves weaving a narrative of hope, resilience, and empowerment. Through our brand building efforts, we aim to amplify our impact, reaching more individuals in need and fostering a sense of unity among those affected by cancer.
Grand Finale
As we approach the triumphant zenith of “Strikes Against Cancer,” envision a world where the cancer marathon is met with strength, where every challenge is faced with knowledge and support, and where no one feels alone in their journey. Join us in creating a legacy that transcends time and leaves an indelible mark on the fight against cancer.
How You Can Be a Part of the Epic Phase
Whether you are a survivor, a caregiver, or someone passionate about making a difference, “Strikes Against Cancer” invites you to be a part of our epic phase. Connect with us, share your story, explore our resources, and contribute to the historic 165-year “K” brand that is poised to redefine the narrative of cancer battles.
In the marathon against cancer, every step matters. “Strikes Against Cancer” is here to guide you through each stride, turning challenges into triumphs, and building a legacy that will resonate for generations to come. Together, let’s strike against cancer and pave the way for a future where hope prevails, and no one faces the marathon alone.
Where Strikes Against Cancer Began…
Fighting Cancer One Strike at a Time!
Honored and recognized by Representative Sanford in the House of Representatives
The genesis of Strikes Against Cancer traces back to the heartfelt dream of Geordon Cox, an 11-year-old boy, driven by a desire to gift his mother a timeless Christmas present. A devout member of the Fellowship of Christian Athletes, Geordon formerly attended the Faith Christian Academy in McKinney, Texas.
Throughout his mother’s arduous battle against cancer, her greatest wish was to witness Geordon pitch. Moved by her unwavering support despite her own health struggles, Geordon sought a way to reciprocate her love and bolster all mothers facing similar battles against cancer. His solution: rallying family members and friends to pledge their support, contributing for every strike he threw during the season.
Unbeknownst to Geordon at the time, the inception of an idea would evolve into something of pantheonic proportions in the years ahead.
The Inception 2010
The genesis of Strikes Against Cancer emerges from the passionate heart of Geordon Cox, a determined 11-year-old boy fueled by the fervent desire to bestow his mother with an enduring gift. Rather than idly watching from the sidelines, Geordon’s father steered his young son towards active engagement, encouraging him to channel his energy into purposeful action.
Despite grappling with immense adversity, including the devastating loss of his grandmother, Rosemary Cox, to lymphoma, Geordon held a steadfast belief that cancer claimed the lives of far too many. It became paramount for him to embody selflessness while embracing the responsibility of giving back to the community.
For Geordon, this endeavor transcends mere philanthropy; it resonates with profound personal significance. It stands as a poignant homage to his cherished loved ones within the community and serves as a luminous beacon of hope for all those ensnared by the clutches of cancer.
December 3rd
2012
December 3rd, 2012 marked a significant moment as Geordon and Eric Power, Vice President and Spokesperson, made a guest appearance on ESPN’s Galloway and Company. The show featured notable figures including Larry Lane from the V-Foundation, Katherine Hooker representing the American Cancer Society, and the Mayor of McKinney, Brian Loughmiller. Together, they participated in a check presentation ceremony at the ESPN SnowDay Event, where Geordon Cox, representing McKinney, was interviewed for his impactful contributions to cancer research.
February 20th
2013
February 20th, 2013 marked a remarkable achievement for thirteen-year-old Geordon Cox as he was honored with the McKinney Convention and Visitors Bureau Tourism Partner of the Year award for his outstanding contributions through his foundation. Angie Bado highlighted the impact of the Strikes Against Cancer baseball tournament held in May of 2012, which attracted 248 baseball teams to McKinney and its surrounding areas. The Tourism Partner of the Year award recognizes individuals or groups who significantly promote McKinney to visitors, leading to increased visitation and overnight stays in the city.
February 26th
2013
On February 26th, 2013, Geordon was honored at a prestigious Red Carpet Event hosted by the Community Town Square Buzz Hall of Fame, celebrating his achievement of receiving the McKinney Convention and Visitors Bureau Tourism Partner of the Year Award for his exceptional contributions to Strikes Against Cancer. In the spotlight alongside him was the Mayor of McKinney, acknowledging Geordon’s remarkable efforts.
May 8th
2013
On May 8th, 2013, Geordon, representing the City of McKinney, and Strikes Against Cancer were honored and commended by Representative Sanford in the House of Representatives at the State Capitol in Austin, Texas. Their contributions to cancer research elicited a standing ovation. In the same year, the Strikes Against Cancer Tournament achieved remarkable success, attracting 384 teams, hosting 762 games, and witnessing a staggering 80,586 strikes thrown!
Pictured from left to right: Senator Paxton, Godfather Roger Godwin, Geordon Cox, Adam Cox, and Representative Scott Sanford.
MARCH 15th
2014
March 15th, 2014 marked a significant evolution in Geordon’s role with Strikes Against Cancer, as he secured a spot on the Melissa High School JV Baseball team and transitioned into an ambassadorial role. During this period, Geordon had the privilege of meeting UFC President Dana White at the ESPN studios in Victory Plaza, Dallas, Texas. Dana was promoting the latest UFC event at the American Airlines Center scheduled for March 15th. Meanwhile, Geordon was busy recording his Public Service Announcements for the Strikes Against Cancer Tournament, made possible by a generous grant from the McKinney Community Development Corporation. This tournament, held during the First Weekend in May in McKinney, TX, aimed to raise awareness and funds for cancer research.
April 22nd
2014
On April 22nd, 2014, Geordon Cox, the Founder of Strikes Against Cancer from McKinney, was featured as the “Chevy Hometown Kid” on Fox Sports Southwest for the second time. He proudly represented Melissa High School during this appearance.
MAY 3rd - 4th
2014
During May 3rd and 4th, 2014, Strikes Against Cancer hosted its 4th Annual Tournament with participation from over 450 teams. Teams competed in various locations across McKinney, Allen, Celina, Greenville, DeSoto, Mesquite, Lewisville, Valley Ranch, Little Elm, Balch Springs, and the DFW Metro-Plex.
February 6th
2015
On February 6th, 2015, notable awards were presented by the City of McKinney. Representative Scott Sanford, alongside Strikes Against Cancer Founder Geordon Cox and McKinney Mayor Brian Loughmiller, were among the esteemed recipients.
SEPTEMBER 24th
2015
On September 24th, 2015, the City of McKinney bestowed the Volunteer of the Year Award upon Cindy Schneible, Executive Director of the McKinney Community Development Center, and Geordon Cox of Strikes Against Cancer.
The Historical
Oversight of
One Letter for
over 165 Years
1859, a Whirlwind of Historical Events
In 1859, history witnessed seismic shifts: Charles Darwin unleashed his groundbreaking treatise “On the Origin of Species,” while John Brown’s raid on the federal armory at Harpers Ferry inflamed abolitionist fervor. Charles Dickens unveiled his timeless masterpiece “A Tale of Two Cities,” construction commenced on the monumental Suez Canal, a feat of engineering that would reshape global trade and connectivity. In the American West, the discovery of the silver-rich Comstock Lode near Virginia City sparked a frenzied rush. Meanwhile, Abraham Lincoln tirelessly traversed the political landscape, laying the groundwork for his historic presidential bid, while Ulysses S. Grant, though facing setbacks in business, stood on the cusp of military greatness.
And on this fateful day of June 18th 1859, Henry Chadwick etched his name into the annals of sports history, scoring the first game of baseball and immortalizing the iconic symbol of a strikeout with the simple yet enduring letter “K.” This year epitomized a pivotal moment where innovation, conflict, and ambition converged to shape American history.
The Pillars of Progress: Navigating the Strategic Evolution of Our Brand
In the ancient realm of artistry, the Greek Sisters of Caryatids stand tall in Athens Greece, their graceful forms supporting the weight of history like pillars of strength. Among them, the poignant tale of the “Lost Daughter,” removed by Lord Elgin between 1801-1803, now resides solitary in the British Museum, separated from her five Sisters for over 223 years. This historical disconnection served as the backdrop to a three lustrum journey undertaken by our Executive Director, seeking to unite the three “K’s” of baseball that had gone unnoticed in trademark for over 150 years.
The approach mirrored the profound harmony of the Mandarin Duck, where each component is integral to completion. Recognizing that the absence of one “K” would leave the brand incomplete and vulnerable to market confusion, our Executive Director meticulously refined the organizations marks to their purest and most authentic essence.
With unwavering dedication, all three K’s—the Forward K, the Backwards K, and the Backwards Circle K—have now found unity under a single organizational umbrella, marking the first time in 165 years since their inception in 1859. This extraordinary historical oversight, culminating in the monumental achievement of trademarking these symbols, now serves as the cornerstone of Strikes Against Cancer’s fundraising brand.
As the Sisters of Caryatids remain steadfast, supporting the weight of history, so too does the brand stand tall, strengthened by unity and the purpose of cancer fundraising. In this odyssey of Intellectual Property evolution, Strikes Against Cancer humbly honor tradition while embracing revolutionary innovation, recognizing that our brand’s strength lies not only in its history but in its creative adaptability and resilience, serving as a pillar of hope in the fight against cancer.
“The Strikes Against Cancer brand, and registered trademarks, is our most valuable Intellectual Property” said Adam Cox. Thank you to our Trademark Attorney, Klemchuk LLP, an Intellectual Property Litigation and Trademark Firm, for all their resilience in this formidable venture together from beginning to end.
Strikes Against Cancer
OUR MISSION
Our mantra is “Fighting all forms of Cancer, One Strike at a Time!” We firmly believe that there’s a Super-Hero within each of us. In the words of the wise Anne Frank, “How wonderful it is that nobody needs to wait a single moment to improve the world.”
Strikes Against Cancer
Executive Committee
Mr. Adam M. Cox
Chief Executive Officer & President
Mr. Andre Johnson
Chief Executive Technology Officer
Mr. Wesley Hand
Chief Executive Officer of PR and Marketing
Mr. Brad Davis
Chief Executive Officer of Community Awareness
Mr. Richard Saunders
Chief Executive Officer of Risk Management
Mr. Anthony Afterwithe
Chief Executive Officer of Academic Competition
Mr. Charles Dodgson
Marketing Liaison
Strikes Against Cancer
2024 Board of Directors
Mr. Adam M. Cox
Chief Executive Officer & President
Lionel Carlton
Vice President and Community Relations
Rick Neverdousky
Director of Finance and Officials Liaison
Steve Bishop
Director of Marketing
Andre Johnson
Chief Technology Officer
Geordon Cox
Founder and Media Broadcast Designer
Kenton Getz
Secretary & Sargent at Arms
Strikes Against Cancer
Certified Public Accountant
The MB Group
5601 Democracy Drive, Suite 150, Plano, TX 75024
Strikes Against Cancer
Trademark Attorney
Klemchuk LLP
8150 North Central Expressway, 10th Floor, Dallas, TX 75206
Strikes Against Cancer
Partners
